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The Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships.

Learn more about our mission

 

TESTIMONIALS

Marc-Antoine Larche, Recipient
John Rooney Scholarship

"The John Rooney Scholarship - scriptwriting has been a springboard for my professional development. My hands-on experience at Zone3 and the opportunities and contacts made through this fellowship have been invaluable."


Sheridan Riggillo, Recipient
Andra Sheffer Scholarship

"Last November, I received The YMA 2024 Andra Sheffer Scholarship; and to put it simply, it changed my life. From the application process to the relationships it created, I couldn't be more grateful to The YMA and Andra Sheffer for giving me this wonderful opportunity.."


Daniel Fernandes - Recipient
John Rooney Scholarship

"This opportunity means a lot to me. It has really propelled me, as part of the LGBTQ community under-represented in the industry. I've been able to take part in festivals to make my voice heard, and to be surrounded by like-minded people from whom I can draw inspiration and build relationships."


Tchayé Briat, Recipient
Diversity & Inclusion Scholarship

"This enabled me to finance internships and develop as an artist, director and filmmaker. For the first time, I was able to be a production manager and realize my dream, to reach my career goals. Thank you to our partners and The YMA."


Maria Bui, Recipient
Steven DeNure Scholarship

"I'm really enjoying putting my skills to work on Lopii's projects, but especially learning new skills and strategies that will help me grow in the children's media industry. I'm grateful to The YMA and the Steven DeNure Fellowship for giving me the opportunity to learn and grow."

 

News

Youth Media Alliance Partners with Sun Life Canada to Offer Enhanced Member Benefits

Montreal, September 15, 2024 - The Youth Media Alliance (YMA) is excited to announce a new three-year strategic partnership with Sun Life Canada, represented by agents Larry Elman and Rolland Mailhot. This collaboration will enhance YMA's Member Benefits Program by offering members value-in-kind insurance products and services at preferential rates. 

The Youth Media Alliance appoints Valentin Verrier as Director of Events, Communications and Development.

Montreal, September 9, 2024 - The Youth Media Alliance is pleased to announce the appointment of Valentin Verrier to the newly created position of Director, Events, Communications and Development within the organization.

YMA Andra Sheffer Scholarship 2025 Call for Entries

Montreal, September 9 2024 – The Youth Media Alliance (YMA) is looking for a Canadian student at the university or college level who shows talent and passion for creating innovative children’s content. One outstanding Canadian student planning to pursue a career in children’s television or digital media production will be selected to receive the YMA Andra Sheffer Scholarship. The award will enable the recipient to attend the Kidscreen Summit in San Diego, the Banff World Media Festival in Alberta, as well as give them access to mentorship resources throughout the year.

The scholarship includes $4,000 CAD in cash to cover travel costs, one Kidscreen Summit conference registration (valued at approximately $1,995 USD) and one Banff World Media Festival registration (valued at approximately $1,995 CAD). The total value is approximately $9,000 CAD, cash and in-kind

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Upcoming Events

Registration for the 2024 Youth Media Conference are open!

YMA will be pleased to present its Youth Media Conference on November 5 and 6, 2024 in Montreal - a one-day conference followed by a one-day screening of the Prix Jeunesse International.

Alongside the conference's impressive list of speakers, panelists and moderators, the winner of the YMA 2025 Andra Sheffer Scholarship will be announced, the YMA AGM will take place and Board members will be elected, and finally the YMA Prix Jeunesse will be presented, including the Prix Jeunesse 2024 from Munich.
 

More information

Register for the YMA Prix Jeunesse International

Annually, the YMA gathers all the best and most innovative programme entries from the latest PRIX JEUNESSE INTERNATIONAL festival happening every second year in Munich.

The YMA Prix Jeunesse is meant to be a training tool that carries the festival’s creative and challenging atmosphere worldwide. It includes, on the given year that the international event occurs, the screening of the Prix Jeunesse International winners within the programming of the YMA Children & Youth Conference, and on the hiatus year of the international event, all videos are made available on the YMA Media Gallery.

This is a unique opportunity to see content from around the world that you won’t find anywhere else. 

More information

2024 Bowling Night - Launch

The Youth Media Alliance invites you to the 2024 YMA Bowling Night to be held in Toronto on October 1st 2024 at 6 p.m. at Playtime Bowl & Entertainment – an epic tournament featuring the best of the Canadian youth media industry battling for the 2024 title of YMA Champion! 

Register

 

More Events

Andra Sheffer Scholarship

Call for application
until Oct 15 2024

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Rebate

Content Canada - OIAF - Kidscreen
Request the Promo Code
Save $20 to $600
alliance@ymamj.org

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