Donate

                        

Register To the Conference                 Register To the Happy Hour

The Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media whether on television, in series, in film, on the web, in podcasts or interactive games. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships. It is a charitable non-profit national organization dedicated to promoting quality content for children and youth across diverse media. Working in a youth industry of over 33,500 professionals, YMA, with its 160 members - 82 broadcasters and production companies and 78 individuals, and covering a diversity of communities across Canada - strives to ensure that Canadian youth have access to enriching and entertaining content on all platforms. YMA is a pioneer in promoting inclusive and diverse content..

Learn more about our mission

News

The call for applications for the 2026 YMA Andra Sheffer Scholarship is now open!

Montreal, September 10, 2025 – The Youth Media Alliance (YMA) is looking for a Canadian student at the university or college level who shows talent and passion for creating innovative children’s content. One outstanding Canadian student planning to pursue a career in children’s television or digital media production will be selected to receive the YMA Andra Sheffer Scholarship. The award will enable the recipient to attend the Kidscreen Summit in San Diego, the Banff World Media Festival in Alberta, as well as give them access to mentorship resources throughout the year. 

Youth Media Alliance welcomes the report of the Task Force on the Future of Audiovisual in Quebec

A strong and necessary signal for youth and for the industry

Montreal, September 5, 2025 — Youth Media Alliance (YMA) warmly welcomes the report of the Task Force on the Future of Audiovisual in Quebec, released this week. For YMA, this marks a decisive step toward greater recognition of youth as a pillar of our culture and of our collective future.

An Open Letter from the Youth Media Alliance

Dear Members,

As you know, the Shaw Rocket Fund is fighting to maintain vital support for Canadian kids’ content. Rogers has stopped its contributions as of this month, but we believe those contributions should continue until August 2026, when their licence term is up for renewal. To that end, Rocket Fund has filed a Part 1 Application with the CRTC, opening the door for public interventions.

The YMA has already participated by submitting a letter of support (below). Now, we encourage you to add your voice. During the Rogers/Shaw hearing, producer interventions made a real difference—and they can again.

More news

Upcoming Events

YMA invites the industry to its Town Hall Forum: The Funding Landscape!

Montreal, March 26, 2024 - YMA invites the youth media community to a cross-Canada Town Hall Forum on April 16 2025 at 2 p.m. ET, presented virtually in English and French, to continue sharing the issues you are facing during this virtual gathering; recap all that has been done recently, share updates on different consultations and actions taken, AND what is the funding landscape now, and moving forward what is next. 

YMA invites the industry to its Town Hall Forum

Montreal, November 27, 2024 - YMA invites the youth media community to a cross-Canada forum, presented virtually in English and French, to discuss the realities and challenges we face, on December 12, 2024 from 2 to 4 p.m. and/or to submit a discussion paper by December 10, 2024.  

Registration for the 2024 Youth Media Conference are open!

YMA will be pleased to present its Youth Media Conference on November 5 and 6, 2024 in Montreal - a one-day conference followed by a one-day screening of the Prix Jeunesse International.

Alongside the conference's impressive list of speakers, panelists and moderators, the winner of the YMA 2025 Andra Sheffer Scholarship will be announced, the YMA AGM will take place and Board members will be elected, and finally the YMA Prix Jeunesse will be presented, including the Prix Jeunesse 2024 from Munich.
 

More information
More Events

Andra Sheffer Scholarship

2026 Call for application is now open!

More information here

-

2026 Kidscreen Summit

Request your promo code now!

alliance@ymamj.org

 

-

Networking

A toast to YOUth
Rivoli, Toronto, October 1st, 2025

Register now

More information

 

-

Rebate

BANFF - Content Canada - Access Canada - OIAF - Kidscreen
Request the Promo Code
Save $20 to $600
alliance@ymamj.org

-

Subscribe to the newsletter