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The Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media whether on television, in series, in film, on the web, in podcasts or interactive games. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships. It is a charitable non-profit national organization dedicated to promoting quality content for children and youth across diverse media. Working in a youth industry of over 33,500 professionals, YMA, with its 160 members - 82 broadcasters and production companies and 78 individuals, and covering a diversity of communities across Canada - strives to ensure that Canadian youth have access to enriching and entertaining content on all platforms. YMA is a pioneer in promoting inclusive and diverse content..

Learn more about our mission

News

Youth Media Alliance Proudly Supports Shaw Rocket Fund’s New White Paper Initiative on the Future of Children’s Media in Canada

Montreal, QC – December 5, 2025 – The Youth Media Alliance (YMA) applauds the announcement by Agnes Augustin, CEO of the Shaw Rocket Fund(SRF) that the SRF is taking on a major new white paper led by children’s media researcher and industry veteran Kim Wilson, examining how Canada can sustain high-quality children’s content at a time when traditional funding models are collapsing, and digital platforms are reshaping the media landscape.

French-speaking Awards of Excellence 2026 - Call for entries now open!

Montreal, December 8, 2025 - The Youth Media Alliance (YMA) is launching its call for entries for the next French-speaking Awards of Excellence. This year, the competition is open to Canadian children's and youth productions whose original language is French, and which were broadcast in Canada between January 1, 2024, and December 31, 2025. In addition, three new awards have been added to better celebrate the youth media industry, including works from the film sector. 

Thank You for Being With Us!

A huge thank you to everyone for participating in YMA’s 2025 Conference! With 142 delegates in attendance, this edition was truly a highlight for our community.
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Upcoming Events

Early Black Friday - Nov. 7 2025

NEXT 25 REGISTRATIONS FOR ONLY $215

Be among the next 25 people to register for our November 19 Conference and get your ticket for $215 (that’s 25% OFF the regular rate)!

This reduced rate is available for the first 25 registrations made this Friday, November 7 only (until 11:59 p.m.)!

Don’t miss out!

YMA 2025 Conference in Toronto : Imagining the Media That Shapes Us

Youth Media Alliance (YMA) is proud to announce the much-anticipated return of its flagship conference Children, Youth & Media, taking place on November 19, 2025, at the Glenn Gould Studio in Toronto. Under the theme “Imagining the Media That Shapes Us”, the event will bring together more than 200 industry professionals to explore the trends reshaping the world of youth content.

A Toast to YOUth

See you tonight Toronto!
Have you reserved your spot?

YMA invites you to the very first cocktail event of the series A Toast to YOUth! presented by Little Engine Moving Pictures.

More Events

2026 Awards of Excellence

 

Applications are open until February 20, 2026!

More information here

 

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Rebate

OIAF - Kidscreen - MIPCOM & MIPJunior
BANFF - Content Canada - Access Canada
Request the Promo Code
Save $20 to $600
alliance@ymamj.org

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