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AdvertisementThe Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media whether on television, in series, in film, on the web, in podcasts or interactive games. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships. It is a charitable non-profit national organization dedicated to promoting quality content for children and youth across diverse media. Working in a youth industry of over 33,500 professionals, YMA, with its 160 members - 82 broadcasters and production companies and 78 individuals, and covering a diversity of communities across Canada - strives to ensure that Canadian youth have access to enriching and entertaining content on all platforms. YMA is a pioneer in promoting inclusive and diverse content..

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News

Highlights from the OCCQ’s 2026 Profile of the Audiovisual Industry in Quebec

The YMA highlighted the key findings of the report. The report confirms that Quebec’s audiovisual industry is undergoing a period of significant transformation. For the children’s sector, the challenges related to funding and changing consumption habits are very real. However, content for children and teenagers remains a strategic segment of the Canadian industry, supported by public funding, animation, digital platforms, and international markets. The youth producers and creators who will succeed are those who diversify their revenue streams, develop multiplatform strategies, and strengthen their international collaborations.

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Canada banning social media for under 16s and what this could mean for the industry

The Youth Media Alliance (YMA) recognizes the growing concerns around children's screen time, online safety, mental health, and exposure to inappropriate content. In that context, YMA generally supports efforts to strengthen protections for children online, including proposals to restrict access to social media platforms for users under 16.

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Youth Media Alliance Statement on the Review of the CRTC Online Streaming Contribution Decision

The Youth Media Alliance-Alliance Médias Jeunesse (YMA-AMJ) is concerned by the Government of Canada's decision to review the recent CRTC determination requiring foreign streaming services to contribute to the Canadian broadcasting system.

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Upcoming Events

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The 2026 Awards of Excellence will be announced soon - Buy your tickets

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Early Black Friday - Nov. 7 2025

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YMA 2025 Conference in Toronto : Imagining the Media That Shapes Us

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A Toast to YOUth

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Awards of Excellence 2025

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YMA invites the industry to its Town Hall Forum: The Funding Landscape!

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alliance@ymamj.org
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