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AdvertisementThe Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media whether on television, in series, in film, on the web, in podcasts or interactive games. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships. It is a charitable non-profit national organization dedicated to promoting quality content for children and youth across diverse media. Working in a youth industry of over 33,500 professionals, YMA, with its 160 members - 82 broadcasters and production companies and 78 individuals, and covering a diversity of communities across Canada - strives to ensure that Canadian youth have access to enriching and entertaining content on all platforms. YMA is a pioneer in promoting inclusive and diverse content..

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News

Protecting Canada's Children's and Youth Media Sector - The YMA encourages you to submit a letter to Minister Marc Miller

The Youth Media Alliance wishes you to joins efforts to ensure  Canadian Children and Youth Remain Part of Canada’s Cultural Future by writing to Minister Miller to urgently request that the Government of Canada dedicate a protected 15% portion of its recently announced $600 million in federal investment in Canada’s audiovisual sectors to Canada’s rapidly contracting children’s and youth media industry

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YMA Introduces Its 2026-2028 Strategic Plan

The Youth Media Alliance (YMA) is pleased to present its 2026-2028 Strategic Plan, a roadmap that will guide the organization’s actions over the coming years. Approved by the Board of Directors in July 2026, this plan responds to a rapidly changing youth media ecosystem.

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Telefilm Canada: Audiovisual Content Analysis Report for Children

The YMA highlights the key findings of a study commissioned by Téléfilm Canada and conducted by Ampere Analysis, examining the evolution of the global audiovisual content market for children and youth.

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Upcoming Events

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The 2026 Awards of Excellence will be announced soon - Buy your tickets

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Early Black Friday - Nov. 7 2025

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YMA 2025 Conference in Toronto : Imagining the Media That Shapes Us

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A Toast to YOUth

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Awards of Excellence 2025

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YMA invites the industry to its Town Hall Forum: The Funding Landscape!

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BANFF

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alliance@ymamj.org
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