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AdvertisementThe Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media whether on television, in series, in film, on the web, in podcasts or interactive games. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships. It is a charitable non-profit national organization dedicated to promoting quality content for children and youth across diverse media. Working in a youth industry of over 33,500 professionals, YMA, with its 160 members - 82 broadcasters and production companies and 78 individuals, and covering a diversity of communities across Canada - strives to ensure that Canadian youth have access to enriching and entertaining content on all platforms. YMA is a pioneer in promoting inclusive and diverse content..

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News

Youth Media Alliance welcomes recognition of the strategic role of youth content in the Québec Audiovisual Strategy 2026–2031

Montreal, June 23, 2026 — The Youth Media Alliance (YMA) welcomes the Québec Audiovisual Strategy 2026–2031, which recognizes the importance of supporting a diverse and innovative audiovisual offering capable of reaching new generations.

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The Youth Media Alliance welcomes the Government of Quebec’s commitment to strengthening youth-oriented content

Montreal, June 16, 2026 – The Youth Media Alliance (YMA) welcomes with enthusiasm the directions announced today by the Minister of Culture and Communications, aimed at increasing the presence of youth content within Quebec’s cultural ecosystem. This recognition of children and adolescents as a priority audience represents a strong and long-awaited signal from the entire sector.

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Highlights from the OCCQ’s 2026 Profile of the Audiovisual Industry in Quebec

The YMA highlighted the key findings of the report. The report confirms that Quebec’s audiovisual industry is undergoing a period of significant transformation. For the children’s sector, the challenges related to funding and changing consumption habits are very real. However, content for children and teenagers remains a strategic segment of the Canadian industry, supported by public funding, animation, digital platforms, and international markets. The youth producers and creators who will succeed are those who diversify their revenue streams, develop multiplatform strategies, and strengthen their international collaborations.

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Upcoming Events

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The 2026 Awards of Excellence will be announced soon - Buy your tickets

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Early Black Friday - Nov. 7 2025

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YMA 2025 Conference in Toronto : Imagining the Media That Shapes Us

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A Toast to YOUth

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Awards of Excellence 2025

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YMA invites the industry to its Town Hall Forum: The Funding Landscape!

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