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The Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships.

Learn more about our mission

News

Youth Media Alliance mourns the loss of Robert Roy, its founder.

Montreal, April 10, 2025 – Youth Media Alliance (YMA) is saddened to learn of the passing of Robert Roy on April 7, 2025. Founder of the organization, staunch advocate for quality youth content, and a living archive of Canada’s public broadcasting history, Robert Roy leaves behind a legacy of immeasurable value. 

Marney Malabar and Lindsay Lee to be honored by the YMA at the Upcoming Awards of Excellence Gala

Montreal, March 26, 2025 – The Youth Media Alliance (YMA) proudly announces it will attribute two special awards at the upcoming Awards of Excellence Gala; its Outstanding Achievement Award to Marney Malabar, and its Emerging Talent Award to Lindsay Lee.  

Janette Bertrand – 100 Years of Contribution

Montréal, March 18, 2025 – The Youth Media Alliance (YMA) wishes to highlight the immense contribution of Janette Bertrand to Quebec culture. A true icon of our television landscape, she has left a lasting mark on generations through her boldness, forward-thinking vision, and commitment to the quality of the content she created— quality of content is a value that are at the heart of YMA’s mission. 

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Upcoming Events

YMA invites the industry to its Town Hall Forum: The Funding Landscape!

Montreal, March 26, 2024 - YMA invites the youth media community to a cross-Canada Town Hall Forum on April 16 2025 at 2 p.m. ET, presented virtually in English and French, to continue sharing the issues you are facing during this virtual gathering; recap all that has been done recently, share updates on different consultations and actions taken, AND what is the funding landscape now, and moving forward what is next. 

YMA invites the industry to its Town Hall Forum

Montreal, November 27, 2024 - YMA invites the youth media community to a cross-Canada forum, presented virtually in English and French, to discuss the realities and challenges we face, on December 12, 2024 from 2 to 4 p.m. and/or to submit a discussion paper by December 10, 2024.  

Registration for the 2024 Youth Media Conference are open!

YMA will be pleased to present its Youth Media Conference on November 5 and 6, 2024 in Montreal - a one-day conference followed by a one-day screening of the Prix Jeunesse International.

Alongside the conference's impressive list of speakers, panelists and moderators, the winner of the YMA 2025 Andra Sheffer Scholarship will be announced, the YMA AGM will take place and Board members will be elected, and finally the YMA Prix Jeunesse will be presented, including the Prix Jeunesse 2024 from Munich.
 

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More Events

2025 Kidscreen Summit

Catch up on missed sessions via your KidscreenXchange profile!

(available until April 25)

 

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BANFF - Content Canada - OIAF - Kidscreen
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Save $20 to $600
alliance@ymamj.org

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