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The Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media whether on television, in series, in film, on the web, in podcasts or interactive games. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships. It is a charitable non-profit national organization dedicated to promoting quality content for children and youth across diverse media. Working in a youth industry of over 33,500 professionals, YMA, with its 160 members - 82 broadcasters and production companies and 78 individuals, and covering a diversity of communities across Canada - strives to ensure that Canadian youth have access to enriching and entertaining content on all platforms. YMA is a pioneer in promoting inclusive and diverse content..

Learn more about our mission

News

Canadian Excellence Shines at the 2026 Kidscreen Awards

San Diego, CA, February 25, 2026 – The Youth Media Alliance (YMA) is proud to congratulate the Canadian winners of the 2026 Kidscreen Awards, which were presented last night as part of the Kidscreen Summit 2026 in San Diego, CA. The Kidscreen Awards recognize excellence in children’s content production on an international scale. These prestigious awards celebrate outstanding television and digital productions that entertain children and families around the world.

A Great Canadian Presence at the 2026 Kidscreen Summit

Montreal, February 22, 2026 – Today marks the opening of North America’s largest international market for children’s content. The Youth Media Alliance (YMA), along with its partners, is pleased to lead the Canadian delegation at the Kidscreen Summit, taking place from February 22 to 25, 2026, at the Sheraton San Diego Resort, thanks to the renewed support of Creative BC, Ontario Creates, the Société de développement des entreprises culturelles (SODEC), Telefilm Canada, and the Canada Media Fund (CMF).

Johane Landry to Chair the 2026 YMA Prix d’Excellence Jury

Montréal, February 11, 2026 — The Youth Media Alliance (YMA) is pleased to announce that Johane Landry will serve as Jury President and will preside over the deliberations of the Prix d’Excellence jury. More than 40 jurors have agreed to evaluate submissions across 19 award categories. 

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Upcoming Events

Early Black Friday - Nov. 7 2025

NEXT 25 REGISTRATIONS FOR ONLY $215

Be among the next 25 people to register for our November 19 Conference and get your ticket for $215 (that’s 25% OFF the regular rate)!

This reduced rate is available for the first 25 registrations made this Friday, November 7 only (until 11:59 p.m.)!

Don’t miss out!

YMA 2025 Conference in Toronto : Imagining the Media That Shapes Us

Youth Media Alliance (YMA) is proud to announce the much-anticipated return of its flagship conference Children, Youth & Media, taking place on November 19, 2025, at the Glenn Gould Studio in Toronto. Under the theme “Imagining the Media That Shapes Us”, the event will bring together more than 200 industry professionals to explore the trends reshaping the world of youth content.

A Toast to YOUth

See you tonight Toronto!
Have you reserved your spot?

YMA invites you to the very first cocktail event of the series A Toast to YOUth! presented by Little Engine Moving Pictures.

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2026 Awards of Excellence

 

Applications are open until February 20, 2026!

More information here

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Kidscreen Summit

Request your promo code now!
alliance@ymamj.org
 More information here

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Rebate

OIAF - Kidscreen - MIPCOM & MIPJunior
BANFF - Content Canada - Access Canada
Save $20 to $600
Request the Promo Code

alliance@ymamj.org

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