Media Kit

The Youth Media Alliance (YMA) provides vital tools for industries aiming to connect with broadcasters, producers, and youth content professionals. By advertising in YMA’s publications, you can effectively reach thousands of professionals and executives within the youth media sector.

Advertisers can design and execute their own campaigns by leveraging the YMA’s diverse platforms, including our eNewsletter, social media channels (LinkedIn, Facebook, Instagram, X), event programs (Gala, Conference), event website pages (Gala, Conference, Kidscreen Summit Canadian Delegation, Networking), and the YMA web platform at www.ymamj.org.

Download the Media Kit

Terms

The YMA does not assume responsibility for reproduction quality if materials provided do not meet specified requirements. We reserve the right to charge advertisers or agencies for any additional work required to convert materials to meet our specifications. Materials must be provided in both French and English; otherwise, they will only be published in the language provided. The YMA encourages diversity in publication content and reserves the right to position materials in a way that best suits the publication’s design and efficiency.

Available Media and Reach

a. Industry Reach

There are an estimated 33,500 individuals involved in children’s media content across Canada. The YMA’s annual membership comprises:

Categories:

Broadcasters: 5%
Producers: 23%
Professional Individuals: 72%

Language Distribution:

English: 64%

French: 36%

Geographic Distribution:

Ontario: 53%
Quebec: 35%
British Columbia & Prairies: 5%

Canadian in the USA: 9%

b. Media Reach

eNewsletter: 1,831 subscribers (755 English, 1,080 French), with a 62% open rate
Social Media Platforms: LinkedIn (760), Facebook (1,300 French, 980 English), Instagram (493), X (420)
Website: 1,300 visits/year (stats currently unavailable)
Event Programs (Gala, Conference): 200-250 attendees per event
Event Websites (Gala, Conference, Kidscreen Summit, Networking): 600 visitors per event

Advertising Costs and Specifications

a. Program Ads

The YMA publishes two programs per year, one for the Youth Media Conference and another for the Awards of Excellence Gala, alternating between English and French content to align with event language. Below are the costs and specifications for ad placements. Please note that sizes may vary.

Ad Size	1x	2x (15% off per ad)	Trim Size	Bleed Size
Double Page Spread	$1850	$1575	18 x 10.875	18.25 x 11.125
Outside Cover	$1700	$1350	9 x 10.875	9.25 x 11.125
Inside Front/Back Cover	$1500	$1275	9 x 10.875	9.25 x 11.125
Full Page	$1000	$850	9 x 10.875	9.25 x 11.125
½ Page	$800	$650	9 x 5.3125	9.25 x 5.5625
1/3 Page	$650	$550	9 x 3.625	9.25 x 3.875
¼ Page	$500	$425	9 x 2.725	9.25 x 2.975

Format: JPEG, 300 dpi, CMYK

b. eNewsletter Ads

The YMA publishes a weekly eNewsletter in both French and English. Advertisements are available in the following formats:

Ad Size	1x	Quarterly (15% off each ad)	Size
Banner	$925	$785	600 x 90 pxl
Rectangle	$700	$600	300 x 250 pxl
Article	$1500	$1275	200-250 words, 1 image, 1 logo

The YMA reserves the right to choose ad placement within the eNewsletter.

c. Website Ads (YMA Pages)

Advertise on the YMA website with options for weekly, monthly, or annual placements:

Ad Size	Per Week	Per Month	Per Year	Size
Front Page - Banner	$500	$1000	$5000	600 x 90 pxl
Front Page - Rectangle	$350	$650	$3500	300 x 250 pxl
Partners/Benefits Page - Banner	$350	$650	$3500	600 x 90 pxl
Partners/Benefits Page - Rectangle	$250	$500	$2500	300 x 250 pxl

The YMA reserves the right to choose ad placement within the website.
Visit www.ymamj.org

d. Event Website Ads

Ad placements are available on event-specific web pages (Awards of Excellence, Youth Media Conference, Kidscreen Summit Canadian Delegation, Networking Events). Visit www.ymamj.org