Montreal, September 15, 2024 - The Youth Media Alliance (YMA) is excited to announce a new three-year strategic partnership with Sun Life Canada, represented by agents Larry Elman and Rolland Mailhot. This collaboration will enhance YMA's Member Benefits Program by offering members value-in-kind insurance products and services at preferential rates. 

"As Sun Life representatives, we are dedicated to supporting the children's media content industry," said Larry Elman, Financial Security Advisor at Sun Life Canada. "This partnership with the YMA reflects our commitment to helping non-profit organizations, producers, freelancers, and professionals in this field. With our expertise, we provide a range of insurance solutions, including income protection, life insurance, critical illness coverage, disability insurance, and salary replacement benefits." 

Elman added, "We’re thrilled to work with the YMA and contribute to the success of high-quality Canadian children's content." 

YMA Executive Director France A. Martin shared her enthusiasm about the partnership, stating, "We are grateful to have Sun Life Canada on board. Their shared values and commitment to supporting our industry will provide invaluable insurance options to our members. We look forward to working together." 

The partnership underscores YMA's ongoing efforts to support its members and the broader Canadian children’s media industry.