Montreal, December 18, 2023 – In preparation of its 50th anniversary in 2024, the Youth Media Alliance (YMA) is proud to announce its new visual identity. This new look consists of a new logo commemorating its 50 years of activity in children content media, a new corporate image both designed by Cabana Séguin and a new website design and CRM platform generated by YAPLA, an all-in-one management platform for non-profits. The YMA is proud of this new visual identity that keep the Alliance up to date with the modern standards for corporate websites.

Visit www.ymamj.org

About the YMA 50th Anniversary

In 1974 a dedicated and far-sighted group of like-minded adventurers founded the Children’s Broadcast Institute in Canada (CBI) / L’Institut de radiotélédiffusion pour enfants (IRDE). Their concern was for the quality of television programming aimed at children, and they took on the challenge of creating an organization dedicated to improving that programming. The CBI grew into the Alliance for Children and Television (ACT) / Alliance pour les enfants et la télévision (AET) to clearly emerge the care and dedication so many have shown to the cause of children’s television.

Although styles have changed and technology has improved, opportunities that did not exist then do abound today, that inspirational thought ‘’good content that makes happy kids’’ is still important today as it must have been then. In 2010, it became the Youth Media Alliance (YMA)  / Alliance Médias Jeunesse (AMJ) taking on the same mission and including the emerging different media types.

Few are the non-profit organizations that can claim such longevity. We can all be proud as we continue to take on the never-ending  challenges and changes of the face of youth content production in Canada. Nowadays, the YMA recognizes emerging talents and productions of children and youth content not only in television, but in films, web series, podcasts, interactive media, gaming, and many other genres.

About the Youth Media Alliance

The Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians. It offers ongoing training tailored to the special needs of youth production professionals through workshops, seminars, and special events such as the Children, Youth & Media and Médias-Jeunes conferences. Since 2015, the Youth Media Alliance has developed and now offers four scholarships: the YMA Andra Sheffer, tThérèse-Pinho, YMA Steven DeNure and John Rooney Creator Fund. YMA also conducts original research investigating the impact of screen-based media on young people. Finally, Youth Media Alliance advocates for the needs of Canada’s child and youth media consumers in matters of public policy.

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Source: Margaux Soumoy, Youth Media Alliance, alliance@ymamj.org, 514-483-5417