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The Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media whether on television, in series, in film, on the web, in podcasts or interactive games. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians, and emerging talent by awarding scholarships. It is a charitable non-profit national organization dedicated to promoting quality content for children and youth across diverse media. Working in a youth industry of over 33,500 professionals, YMA, with its 160 members - 82 broadcasters and production companies and 78 individuals, and covering a diversity of communities across Canada - strives to ensure that Canadian youth have access to enriching and entertaining content on all platforms. YMA is a pioneer in promoting inclusive and diverse content..

Learn more about our mission

News

Launch of the Steven Denure Scholarship 2026

Montreal, April 1st 2026 - The Youth Media Alliance is proud to announce the launch of the 2026 Steven DeNure Children’s Content Scholarship, a flagship initiative aimed at supporting emerging talent in Canada’s youth media industry.

Tribute to the Legacy of Kidscreen Summit

Montreal, Canada — March 31, 2026 — The Youth Media Alliance (YMA) received with great regret the news announced by Brunico Communications regarding the cancellation of the Kidscreen Summit and the exit of the EVP & Publisher, Kidscreen, Jocelyn Christie.

YMA partners with an award at the REGARD Festival

Following the 30th edition of the Festival REGARD, a key event for short films in North America, the Youth Media Alliance is proud to have partnered on this landmark anniversary edition.

More news

Upcoming Events

Early Black Friday - Nov. 7 2025

NEXT 25 REGISTRATIONS FOR ONLY $215

Be among the next 25 people to register for our November 19 Conference and get your ticket for $215 (that’s 25% OFF the regular rate)!

This reduced rate is available for the first 25 registrations made this Friday, November 7 only (until 11:59 p.m.)!

Don’t miss out!

YMA 2025 Conference in Toronto : Imagining the Media That Shapes Us

Youth Media Alliance (YMA) is proud to announce the much-anticipated return of its flagship conference Children, Youth & Media, taking place on November 19, 2025, at the Glenn Gould Studio in Toronto. Under the theme “Imagining the Media That Shapes Us”, the event will bring together more than 200 industry professionals to explore the trends reshaping the world of youth content.

A Toast to YOUth

See you tonight Toronto!
Have you reserved your spot?

YMA invites you to the very first cocktail event of the series A Toast to YOUth! presented by Little Engine Moving Pictures.

More Events

2026 Awards of Excellence

Voting period in progress…
Registration opens on April 26, 2026!

More information here

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Rebate

OIAF - Kidscreen - MIPCOM & MIPJunior
BANFF - Content Canada - Access Canada
Save $20 to $600
Request the Promo Code

alliance@ymamj.org

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BANFF

Request your promo code now!
alliance@ymamj.org
 More information here

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